diff --git a/esphome/components/ble_client/text_sensor/automation.h b/esphome/components/ble_client/text_sensor/automation.h
index f7b077926b..d4114cd1ba 100644
--- a/esphome/components/ble_client/text_sensor/automation.h
+++ b/esphome/components/ble_client/text_sensor/automation.h
@@ -21,7 +21,7 @@ class BLETextSensorNotifyTrigger : public Trigger<std::string>, public BLETextSe
         if (param->notify.conn_id != this->sensor_->parent()->get_conn_id() ||
             param->notify.handle != this->sensor_->handle)
           break;
-        this->trigger(this->sensor_->parse_data(param->notify.value, param->notify.value_len));
+        this->trigger(std::string(reinterpret_cast<const char *>(param->notify.value), param->notify.value_len));
       }
       default:
         break;