no dummy

esphome/components/json/json_util.cpp

@@ -71,10 +71,22 @@ SerializationBuffer<> JsonBuilder::serialize() {
     buf[2] = '\0';
     return result;
   }
-  size_t size = measureJson(doc_);
-  SerializationBuffer<> result(size);
-  serializeJson(doc_, result.data_writable(), size + 1);
-  return result;
+  // Intentionally avoid measureJson() - it instantiates DummyWriter templates that add ~700 bytes
+  // of flash. Instead, try serializing to stack buffer first. 768 bytes covers typical JSON payloads
+  // (sensors ~200B, lights ~170B, climate ~700B). Only entities with many options exceed this.
+  // serializeJson() returns actual size needed even if truncated, so we can retry with heap if needed.
+  constexpr size_t buf_size = SerializationBuffer<>::BUFFER_SIZE;
+  SerializationBuffer<> result(buf_size - 1);  // Max content size (reserve 1 for null)
+  size_t size = serializeJson(doc_, result.data_writable(), buf_size);
+  if (size < buf_size) {
+    // Fits in stack buffer - update size to actual length
+    result.set_size(size);
+    return result;
+  }
+  // Needs heap allocation - serialize again with exact size
+  SerializationBuffer<> heap_result(size);
+  serializeJson(doc_, heap_result.data_writable(), size + 1);
+  return heap_result;
 }
 
 }  // namespace json