diff --git a/esphome/components/esp32_ble/ble.cpp b/esphome/components/esp32_ble/ble.cpp
index 787b01295b..b0683b9e65 100644
--- a/esphome/components/esp32_ble/ble.cpp
+++ b/esphome/components/esp32_ble/ble.cpp
@@ -258,13 +258,14 @@ bool ESP32BLE::ble_setup_() {
 
   std::string name;
   if (this->name_ != nullptr) {
-    name = this->name_;
     if (App.is_name_add_mac_suffix_enabled()) {
       // MAC address suffix length (last 6 characters of 12-char MAC address string)
       constexpr size_t mac_address_suffix_len = 6;
       const std::string mac_addr = get_mac_address();
       const char *mac_suffix_ptr = mac_addr.c_str() + mac_address_suffix_len;
-      name = make_name_with_suffix(name, '-', mac_suffix_ptr, mac_address_suffix_len);
+      name = make_name_with_suffix(this->name_, '-', mac_suffix_ptr, mac_address_suffix_len);
+    } else {
+      name = this->name_;
     }
   } else {
     name = App.get_name();