diff --git a/esphome/components/api/api_pb2_service.cpp b/esphome/components/api/api_pb2_service.cpp
index c9df562241..df66b6eb83 100644
--- a/esphome/components/api/api_pb2_service.cpp
+++ b/esphome/components/api/api_pb2_service.cpp
@@ -15,7 +15,9 @@ void APIServerConnectionBase::log_receive_message_(const LogString *name, const
   DumpBuffer dump_buf;
   ESP_LOGVV(TAG, "%s: %s", LOG_STR_ARG(name), msg.dump_to(dump_buf));
 }
-void APIServerConnectionBase::log_receive_message_(const LogString *name) { ESP_LOGVV(TAG, "%s", LOG_STR_ARG(name)); }
+void APIServerConnectionBase::log_receive_message_(const LogString *name) {
+  ESP_LOGVV(TAG, "%s: {}", LOG_STR_ARG(name));
+}
 #endif
 
 void APIServerConnectionBase::read_message(uint32_t msg_size, uint32_t msg_type, const uint8_t *msg_data) {
diff --git a/script/api_protobuf/api_protobuf.py b/script/api_protobuf/api_protobuf.py
index ca431831fb..5fbc1137a8 100755
--- a/script/api_protobuf/api_protobuf.py
+++ b/script/api_protobuf/api_protobuf.py
@@ -2270,7 +2270,7 @@ SOURCE_NAMES = {
     SOURCE_CLIENT: "SOURCE_CLIENT",
 }
 
-RECEIVE_CASES: dict[int, tuple[str, str | None]] = {}
+RECEIVE_CASES: dict[int, tuple[str, str | None, str]] = {}
 
 ifdefs: dict[str, str] = {}
 
@@ -2867,7 +2867,7 @@ static const char *const TAG = "api.service";
     cpp += '  ESP_LOGVV(TAG, "%s: %s", LOG_STR_ARG(name), msg.dump_to(dump_buf));\n'
     cpp += "}\n"
     cpp += f"void {class_name}::log_receive_message_(const LogString *name) {{\n"
-    cpp += '  ESP_LOGVV(TAG, "%s", LOG_STR_ARG(name));\n'
+    cpp += '  ESP_LOGVV(TAG, "%s: {}", LOG_STR_ARG(name));\n'
     cpp += "}\n"
     cpp += "#endif\n\n"