diff --git a/esphome/components/wifi/wifi_component.cpp b/esphome/components/wifi/wifi_component.cpp
index e2cd22870f..e33cd7cf2d 100644
--- a/esphome/components/wifi/wifi_component.cpp
+++ b/esphome/components/wifi/wifi_component.cpp
@@ -787,6 +787,8 @@ const LogString *get_signal_bars(int8_t rssi) {
 
 void WiFiComponent::print_connect_params_() {
   bssid_t bssid = wifi_bssid();
+  char bssid_s[18];
+  format_mac_addr_upper(bssid.data(), bssid_s);
 
   ESP_LOGCONFIG(TAG, "  Local MAC: %s", get_mac_address_pretty().c_str());
   if (this->is_disabled()) {
@@ -809,9 +811,9 @@ void WiFiComponent::print_connect_params_() {
                                                                            "  Gateway: %s\n"
                                                                            "  DNS1: %s\n"
                                                                            "  DNS2: %s",
-                wifi_ssid().c_str(), format_mac_address_pretty(bssid.data()).c_str(), App.get_name().c_str(), rssi,
-                LOG_STR_ARG(get_signal_bars(rssi)), get_wifi_channel(), wifi_subnet_mask_().str().c_str(),
-                wifi_gateway_ip_().str().c_str(), wifi_dns_ip_(0).str().c_str(), wifi_dns_ip_(1).str().c_str());
+                wifi_ssid().c_str(), bssid_s, App.get_name().c_str(), rssi, LOG_STR_ARG(get_signal_bars(rssi)),
+                get_wifi_channel(), wifi_subnet_mask_().str().c_str(), wifi_gateway_ip_().str().c_str(),
+                wifi_dns_ip_(0).str().c_str(), wifi_dns_ip_(1).str().c_str());
 #ifdef ESPHOME_LOG_HAS_VERBOSE
   if (const WiFiAP *config = this->get_selected_sta_(); config && config->get_bssid().has_value()) {
     ESP_LOGV(TAG, "  Priority: %d", this->get_sta_priority(*config->get_bssid()));
@@ -1390,8 +1392,10 @@ void WiFiComponent::log_and_adjust_priority_for_failed_connect_() {
         (old_priority > std::numeric_limits<int8_t>::min()) ? (old_priority - 1) : std::numeric_limits<int8_t>::min();
     this->set_sta_priority(failed_bssid.value(), new_priority);
   }
-  ESP_LOGD(TAG, "Failed " LOG_SECRET("'%s'") " " LOG_SECRET("(%s)") ", priority %d → %d", ssid.c_str(),
-           format_mac_address_pretty(failed_bssid.value().data()).c_str(), old_priority, new_priority);
+  char bssid_s[18];
+  format_mac_addr_upper(failed_bssid.value().data(), bssid_s);
+  ESP_LOGD(TAG, "Failed " LOG_SECRET("'%s'") " " LOG_SECRET("(%s)") ", priority %d → %d", ssid.c_str(), bssid_s,
+           old_priority, new_priority);
 
   // After adjusting priority, check if all priorities are now at minimum
   // If so, clear the vector to save memory and reset for fresh start