diff --git a/esphome/components/hub75/display.py b/esphome/components/hub75/display.py
index 81dd4ffc1..f401f3540 100644
--- a/esphome/components/hub75/display.py
+++ b/esphome/components/hub75/display.py
@@ -1,6 +1,6 @@
 from typing import Any
 
-from esphome import pins
+from esphome import automation, pins
 import esphome.codegen as cg
 from esphome.components import display
 from esphome.components.esp32 import add_idf_component
@@ -17,6 +17,8 @@ from esphome.const import (
     CONF_OE_PIN,
     CONF_UPDATE_INTERVAL,
 )
+from esphome.core import ID
+from esphome.cpp_generator import MockObj, TemplateArgsType
 import esphome.final_validate as fv
 from esphome.types import ConfigType
 
@@ -135,6 +137,7 @@ CLOCK_SPEEDS = {
 HUB75Display = hub75_ns.class_("HUB75Display", cg.PollingComponent, display.Display)
 Hub75Config = cg.global_ns.struct("Hub75Config")
 Hub75Pins = cg.global_ns.struct("Hub75Pins")
+SetBrightnessAction = hub75_ns.class_("SetBrightnessAction", automation.Action)
 
 
 def _merge_board_pins(config: ConfigType) -> ConfigType:
@@ -576,3 +579,27 @@ async def to_code(config: ConfigType) -> None:
             config[CONF_LAMBDA], [(display.DisplayRef, "it")], return_type=cg.void
         )
         cg.add(var.set_writer(lambda_))
+
+
+@automation.register_action(
+    "hub75.set_brightness",
+    SetBrightnessAction,
+    cv.maybe_simple_value(
+        {
+            cv.GenerateID(): cv.use_id(HUB75Display),
+            cv.Required(CONF_BRIGHTNESS): cv.templatable(cv.int_range(min=0, max=255)),
+        },
+        key=CONF_BRIGHTNESS,
+    ),
+)
+async def hub75_set_brightness_to_code(
+    config: ConfigType,
+    action_id: ID,
+    template_arg: cg.TemplateArguments,
+    args: TemplateArgsType,
+) -> MockObj:
+    var = cg.new_Pvariable(action_id, template_arg)
+    await cg.register_parented(var, config[CONF_ID])
+    template_ = await cg.templatable(config[CONF_BRIGHTNESS], args, cg.uint8)
+    cg.add(var.set_brightness(template_))
+    return var
diff --git a/esphome/components/hub75/hub75.cpp b/esphome/components/hub75/hub75.cpp
index e023e446c..731717483 100644
--- a/esphome/components/hub75/hub75.cpp
+++ b/esphome/components/hub75/hub75.cpp
@@ -179,7 +179,7 @@ void HOT HUB75Display::draw_pixels_at(int x_start, int y_start, int w, int h, co
   }
 }
 
-void HUB75Display::set_brightness(int brightness) {
+void HUB75Display::set_brightness(uint8_t brightness) {
   this->brightness_ = brightness;
   this->enabled_ = (brightness > 0);
   if (this->driver_ != nullptr) {
diff --git a/esphome/components/hub75/hub75_component.h b/esphome/components/hub75/hub75_component.h
index 49d427448..f0e7ea10d 100644
--- a/esphome/components/hub75/hub75_component.h
+++ b/esphome/components/hub75/hub75_component.h
@@ -5,6 +5,7 @@
 #include <utility>
 
 #include "esphome/components/display/display_buffer.h"
+#include "esphome/core/automation.h"
 #include "esphome/core/component.h"
 #include "esphome/core/hal.h"
 #include "esphome/core/log.h"
@@ -34,7 +35,7 @@ class HUB75Display : public display::Display {
                       display::ColorBitness bitness, bool big_endian, int x_offset, int y_offset, int x_pad) override;
 
   // Brightness control (runtime mutable)
-  void set_brightness(int brightness);
+  void set_brightness(uint8_t brightness);
 
  protected:
   // Display internal methods
@@ -46,10 +47,17 @@ class HUB75Display : public display::Display {
   Hub75Config config_;  // Immutable configuration
 
   // Runtime state (mutable)
-  int brightness_{128};
+  uint8_t brightness_{128};
   bool enabled_{false};
 };
 
+template<typename... Ts> class SetBrightnessAction : public Action<Ts...>, public Parented<HUB75Display> {
+ public:
+  TEMPLATABLE_VALUE(uint8_t, brightness)
+
+  void play(const Ts &...x) override { this->parent_->set_brightness(this->brightness_.value(x...)); }
+};
+
 }  // namespace esphome::hub75
 
 #endif
diff --git a/tests/components/hub75/common.yaml b/tests/components/hub75/common.yaml
new file mode 100644
index 000000000..87e9e1c12
--- /dev/null
+++ b/tests/components/hub75/common.yaml
@@ -0,0 +1,12 @@
+esphome:
+  on_boot:
+    # Test simple value
+    - hub75.set_brightness: 200
+
+    # Test templatable value
+    - hub75.set_brightness: !lambda 'return 100;'
+
+    # Test with explicit ID
+    - hub75.set_brightness:
+        id: my_hub75
+        brightness: 50
diff --git a/tests/components/hub75/test.esp32-idf.yaml b/tests/components/hub75/test.esp32-idf.yaml
index 9f6bd5729..dad2a02c2 100644
--- a/tests/components/hub75/test.esp32-idf.yaml
+++ b/tests/components/hub75/test.esp32-idf.yaml
@@ -1,8 +1,3 @@
-esp32:
-  board: esp32dev
-  framework:
-    type: esp-idf
-
 display:
   - platform: hub75
     id: my_hub75
@@ -37,3 +32,5 @@ display:
       then:
         lambda: |-
           ESP_LOGD("display", "1 -> 2");
+
+<<: !include common.yaml
diff --git a/tests/components/hub75/test.esp32-s3-idf-board.yaml b/tests/components/hub75/test.esp32-s3-idf-board.yaml
index 9568ccf3a..3723a8000 100644
--- a/tests/components/hub75/test.esp32-s3-idf-board.yaml
+++ b/tests/components/hub75/test.esp32-s3-idf-board.yaml
@@ -1,8 +1,3 @@
-esp32:
-  board: esp32-s3-devkitc-1
-  framework:
-    type: esp-idf
-
 display:
   - platform: hub75
     id: hub75_display_board
@@ -24,3 +19,5 @@ display:
       then:
         lambda: |-
           ESP_LOGD("display", "1 -> 2");
+
+<<: !include common.yaml
diff --git a/tests/components/hub75/test.esp32-s3-idf.yaml b/tests/components/hub75/test.esp32-s3-idf.yaml
index db678c98a..f8ee26e73 100644
--- a/tests/components/hub75/test.esp32-s3-idf.yaml
+++ b/tests/components/hub75/test.esp32-s3-idf.yaml
@@ -1,8 +1,3 @@
-esp32:
-  board: esp32-s3-devkitc-1
-  framework:
-    type: esp-idf
-
 display:
   - platform: hub75
     id: my_hub75
@@ -37,3 +32,5 @@ display:
       then:
         lambda: |-
           ESP_LOGD("display", "1 -> 2");
+
+<<: !include common.yaml