diff --git a/esphome/components/max7219digit/max7219digit.cpp b/esphome/components/max7219digit/max7219digit.cpp
index 6df3c4d7c..cdceafad5 100644
--- a/esphome/components/max7219digit/max7219digit.cpp
+++ b/esphome/components/max7219digit/max7219digit.cpp
@@ -271,7 +271,11 @@ void MAX7219Component::send64pixels(uint8_t chip, const uint8_t pixels[8]) {
         }
       }
     } else if (this->orientation_ == 1) {
-      b = pixels[col];
+      if (this->flip_x_) {
+        b = pixels[7 - col];
+      } else {
+        b = pixels[col];
+      }
     } else if (this->orientation_ == 2) {
       for (uint8_t i = 0; i < 8; i++) {
         if (this->flip_x_) {
@@ -282,7 +286,11 @@ void MAX7219Component::send64pixels(uint8_t chip, const uint8_t pixels[8]) {
       }
     } else {
       for (uint8_t i = 0; i < 8; i++) {
-        b |= ((pixels[7 - col] >> i) & 1) << (7 - i);
+        if (this->flip_x_) {
+          b |= ((pixels[col] >> i) & 1) << (7 - i);
+        } else {
+          b |= ((pixels[7 - col] >> i) & 1) << (7 - i);
+        }
       }
     }
     // send this byte to display at selected chip